halloween poster series
project objective
Create hype for the Halloween weekend game by designing a Halloween-themed poster for social media.
solution
A series of 3 posters were developed to create hype by illustrating Vikings players with Halloween-themed nicknames in a unique and engaging style.
project development
Inspired by classic pulp horror comics, this project played with the nicknames of our players to create engagement with fans on social media.
execution
Originally starting as one poster, this developed into a full series when more fun Halloween-themed concepts were ideated.
additional posters
themed comic book mockups
Mockups were created for Instagram stories to enhance the world-building of Halloween.
The comics were stacked on top of each other as they were posted. This helped to amplify the storytelling and connect the series together.
utilizing our win on social media
A victory poster in the same style was created on game day to increase fan excitement after we won.
impact
58k+ likes across social media platforms.
Many positive fan reactions to the posters.