halloween poster series
project objective
create a halloween-themed series of posters for social media to create hype for the halloween weekend game.
vikings pillar
fans
project development & Execution
inspired by classic pulp horror comics, this project played with the nicknames of our players to create engagement with fans on social media.
originally starting as one poster, this project developed into a full series in order to create more hype during the week leading up to the halloween weekend game.
additional posters
themed comic book mockups
mockups were created for instagram stories in order to enhance the world-building of halloween.
the comics were stacked on top of each other as they were posted in order to amplify the storytelling and connect the series together.
utilizing our win on social media
a victory poster in the same style was created on game day to increase fan excitement after we won.
58k+ likes across social media platforms.
impact
many positive fan reactions to the posters.
