2025 rewind social media campaign
project objective
Develop a visual identity and graphics for a series of 2025 player stat recaps that stands out from the usual brand.
solution
Physical media/film elements were combined with brand elements to create something new.
Used the concept of a “highlight reel” to create 2025 stat recaps for players, incorporating physical media elements and textures to “rewind” on their season.
art direction & concepting
Final graphics
video overlay
photo template
storytelling
A full carousel for each social media post allowed for a deep-dive into the best moments and photos from each player.
Film grain video overlays and film reel photo templates/collages enhanced the concept of scrolling through an actual film reel.
impact
100k+ likes across social media platforms.