2025 rewind social media campaign
project objective
develop a visual identity and graphics for a series of player stat recaps that incorporates physical media elements.
vikings pillar
FOOTBALL
art direction & concepting
used the concept of a “highlight reel” to create 2025 stat recaps for players, incorporating physical media elements and textures to “rewind” on their season.
Final graphics
storytelling
a full carousel for each social media post allowed for a deep-dive into the best moments and photos from each player.
impact
100k+ likes across social media platforms.
film grain video overlays and film reel photo templates/collages enhanced the concept of scrolling through an actual film reel.