2026 free agency
project objective
Create a visual identity for Free Agency announcements that builds upon the Vikings brand.
solution
A pattern of type and visual elements that reflect the current brand were used in a new way to create depth and atmosphere.
pattern concepting
A pattern of floating assets was created to surround main design elements.
Star borders were combined with type to create shapes that add to the floating pattern.
identity development
Assets were used at different sizes and opacities to create a sense of depth. blurs were used to enhance this depth and bring focus to the center of the design.
social media graphics
quick turnarounds
Social media graphics were created on tight timelines when Free Agency was taking place.
impact
300k+ likes across social media platforms.
screens
This identity was used as a backdrop for new and returning players as they signed their contracts.
