Minnesota VIKINGS classic
project objective
build upon the vikings classic brand by introducing legacy design elements that feel fresh and exciting.
vikings pillar
legacy
new elements
screenprinting elements were established to upgrade the classic brand with more vintage textures and fun visuals.
classic vikings visuals were both found and created to be used as “ink stamps” layered into the graphics.
FINAL GRAPHICS
ON GAME DAY
CLASSIC KICKOFF CONCERT
a logo and visual identity were developed for the vikings kickoff concert based on this brand refresh.
playbook cover design
inspiration first concept
combined classic brand with a western illustration style to honor jared allen’s legacy as a viking.
social media & website
expanded project by creating social media and website article graphics in order to grow reach.
20k+ likes across social media platforms.
many positive fan reactions to the graphic.
impact
PLAYBOOK STORY
IN STADIUM
10 seasons at u.s. bank stadium playbook cover
continued project theme through the design of another playbook cover.
combined classic brand with illustrations that represent u.s. bank stadium’s legacy over the past decade.
PLAYBOOK STORY
IN STADIUM
repurposed visuals
skol service
gameday end of year celebration
legacy wall murals
this screenprinting style was also utilized for a “legacy” themed office pod.
this allowed for the visual concept of “layering” upon the vikings legacy.
